First Impressions Count

Did you know that it takes just 3 seconds to make an impression on a shopper?

In store POS needs to catch attention, trigger curiosity and compel a purchase, all within this small window of opportunity.

Research has shown that brands displayed on Point of Sale Display Stands move at 1.5 to 3 times faster than the same product on a shelf elsewhere and some items in high traffic supermarkets have been reported to sell 64 times faster (www.marketing.schools.org) all because of eye catching and engaging point of sale stands, which entice the shoppers mind, heart and wallet.

Also, additional research conducted by POPAI concluded that permanent point of sale displays are more favoured whereas temporary displays are deemed least popular. With less money to spend and more channels to spend it through, brands and retailers are going to have to work harder and smarter than ever to attract attention to in-store products and persuade consumers to buy them.

This is where JCR POS can help and with our vast experience of permanent point of sale displays, we will work with you and take time to learn about your business and your goals, so that we can design and manufacture the best retail display solution for your project.

Our top tips on how to make your POS display stand out:

• 1. Be bold and command attention with an eye-catching design and don’t hold back on bright colour schemes.
• 2. Ensure your unit is designed to locate easily at focal points or high footfall areas within a retail location.
• 3. Your point of sale display needs to be clear as to what you want your customers to do – buy a product, take a free sample or collect a coupon.
• 4. Make sure you include a large and clear call to action on your display unit to avoid any confusion.
• 5. Future-proof with updatable quality graphics to keep it looking fresh and up to date with the changing seasons, trends or promotions.

If you would like to discuss a potential project and would like your POS to stand out, then get in touch with us on 01482 345067 or email us on info@jcrpos.co.uk

Back to Blog